Shruti Pal

As a Junior Data Analyst at NielsenIQ, Shruti Pal delivered actionable insights using Nielsen CPS data for top-tier FMCG clients across European markets, driving strategic decisions in consumer behavior.

• Delivered actionable, data-driven consumer behavior insights using Nielsen CPS data for top-tier FMCG clients (Colgate, Heineken, Mars, Nestlé, Henkel, Wella) across European markets.
• Developed and applied advanced analytics solutions, including Trade Planning, NLR Analysis, CPA, HML Buyer Analysis, Brand Shifting, and Migration Analysis, to optimize client marketing and sales strategies.
• Translated complex data into clear, actionable insights, enabling clients to improve marketing and sales strategies by understanding customer behavior and retention.
• Managed multiple concurrent projects efficiently, consistently maintaining high quality and delivering insights under tight deadlines, earning recognition as a CAS ACE Performer of the Quarter.
• Utilized Python and Advanced Excel to conduct in-depth data analysis and generate impactful reports, enhancing strategic decision-making for clients.

During her internship at SquareRisk, Shruti Pal streamlined data retrieval through API testing, improved data collection with dynamic forms, and analyzed Excel datasets to support critical business decisions in a fast-paced startup.

• Streamlined data retrieval processes by implementing API testing with Postman, enhancing efficiency and data integrity for business operations.
• Developed dynamic forms using FormIO to significantly improve data collection methods, ensuring higher accuracy and completeness of essential business data.
• Analyzed complex Excel datasets to provide critical insights, directly supporting strategic business decisions and operational improvements.
• Contributed to team coordination and delivered training sessions in a fast-paced startup environment, fostering skill development and knowledge transfer.

Designed a dynamic Power BI dashboard to analyze company layoffs during the recession years (2020-2023).

Completed the 'Exoplanet hunting' project with 99.9% accuracy using Random Forest classifier.

Honored for exceptional client-focused delivery through strong project management, fast turnaround, and attention to detail in a high-paced environment.

Recognized for achieving the highest academic honor in M.Sc. Statistics, awarded by the President of India, Smt. Draupadi Murmu, reflecting a strong foundation in statistical analysis, quantitative techniques, and problem-solving.